WHO WE ARE // WHAT WE STAND FOR


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When it comes to fashion and clothing, the industry runs in our blood. Named after our grandparents, James + Alma Underwood were business owners making and designing their own clothes more than four decades ago. Alma was a talented seamstress who owned "The Fabric Fair" in Muscle Shoals from the 1960s to the 1980s. Almost twenty years later, James + Alma was founded in their memory.

Here at J+A we strive to serve our customers in every way we can. We don't just want to provide you with elegant, fashionable, timeless, and affordable clothing options; we want to empower you to feel beautiful and confident in your own skin, letting your fashion taste accentuate your personality and charm in a playful and courageous way.

We know that there's plenty of places for you to buy clothes. So from the bottom of our hearts, thank you for choosing us. You're the reason why we do what we do, and it's a joy and honor to serve this fabulous community.